Future Drops Cole Bennett Video for ‘Build a B*tch’

Future has unveiled the music video for ‘Build a B*tch’, directed by Cole Bennett and released on October 6. The track appears on The Real Me, marking the Atlanta artist’s tenth solo studio album and securing his twelfth No. 1 on the Billboard 200. The album also delivered his seventeenth No. 1 on Billboard’s Top R&B/Hip-Hop Albums chart, matching the record held by Drake and The Temptations since 1965. A multi-GRAMMY winner, Future follows the platinum-certified Mixtape Pluto with this latest project. ‘California Girls’ has already claimed the top spot at U.S. urban radio, while Future is set to perform at Camp Flog Gnaw next month.

The video, released by Lyrical Lemonade, takes place in a bright Miami room surrounded by shiny aluminium walls. Future wears a welding mask, with sparks flying as he uses power tools and sings the beatless ballad produced by Allen Ritter and Dre Moon. He gradually assembles an animatronic endoskeleton from the leftover parts of the Rock-afire Explosion, the famous animatronic band of the 1980s, before finally inviting his creation to join the chorus. The song progresses as a single, unbroken list—self-esteem, potential, confidence, a rose-gold presidential, affection, and fire in the soul—while the verses combine aggression with high fashion. No drums ever break the spell; instead, it is the hypnotic vocal line and the repeated, mantra-like build-up that drives the track as the sparks dance across the screen. The video ends with the promise of “TO BE CONTINUED”, together with the sound of the tools remaining in the air.

Behind-the-scenes footage captures Bennett confirming the Miami setting. Future reflects that he and Bennett last filmed together during the Juice WRLD session for ‘No Issue’ on WRLD on Drugs seven years ago, dedicating the new video to Juice. The visual mirrors the inventory detailed in the track, documenting the assembly process step by step within the song’s open structure. It broadens the album’s focused palette without introducing percussion or altering the melody beneath the welding.

Watch the music video for ‘Build a B*tch’: