IFFECTIVE shares comforting single ‘Better Days’ – a powerful message of hope

Burgeoning singer, songwriter IFFECTIVE unveiled his inspiring offering, ‘Better Days’, on 4 April. The uplifting, heartwarming track sees IFFECTIVE sing his heart out in an emotive and sincere manner that’s sure to resonate with listeners all over the globe, especially in these trying times. The single has the ability to earnestly capture the hearts of its listeners through delivering messages of hope, empowerment and resilience, with the underlying message woven throughout: brighter days are ahead. 

IFFECTIVE virtuously merges elements of pop, afrobeats and soul into a magical uplifting elixir that shakes and soothes the soul. The track is highly personal too, which is translated in IFFECTIVE’s songwriting, and the emotional resonance in his vocals. It’s a culmination of his personal reflections and insight, after he experienced his own challenges in life. 

IFFECTIVE reveals more about the inspiration behind ‘Better Days’; “this song is a reminder that no matter how tough things get, there’s always a new sunrise waiting for us. ‘Better Days’ is about believing in the future, even when the present feels overwhelming. I hope this song brings comfort and motivation to everyone who listens.” 

IFFECTIVE is renowned for his ability to emotionally connect with his listeners, and ‘Better Days’ just further solidifies this notion. IFFECTIVE’s career is steadily gaining momentum with performances at Pitch Scotland Music Conference, Snack Magazine Quarter Session as well as Breaking Sound London. 

Stream ‘Better Days’ below:

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